Selling Australian wine USA

Angela Slade will lead a panel discussion of representatives from all channels in the USA providing insight into the critical business hurdles that producers must cover to successfully build their brand in the tiered US system.

 The panel will include Josh Wesson (US - Educator/Presenter/Wine Biz & retail ), Elin McCoy (Bloomberg), Mark Esterman (Meijer) and Richard Betts (Forbes.com) to explore the critical success factors in developing a successful brand and category presence in the respective channels in the USA.