Paul Schaafsma, Commercial General Manager UK & Ireland at Accolade Wines
Paul was instrumental in the dramatic growth of the McGuigan brand in the UK, where it was the fifth largest selling brand after only seven years.
Paul joined Accolade Wines with extensive experience in the Australian and UK markets. In his previous role as Australian Vintage Limited's General Manager in the UK, he leveraged private labels and exclusive brands to significantly grow the business.
Paul was instrumental in the dramatic growth of the McGuigan brand in the UK, where it was the fifth largest selling brand after only seven years. He also created distribution for the brand in 16 European markets, including Scandinavia, Russia and the Netherlands.
Paul's strong grasp of strategy and understanding of the UK market helps drive the growth of Accolade Wines' brand portfolio in the UK.
Paul is on the Q&A panel at the 'Retailers - friend or foe?' business session.
