Emma Biggs, BWS Format Manager at Tesco
Emma is responsible for overseeing the BWS promotions, as well as keeping up to date with customer insight and ensuring that the BWS range reflects customer requirements.
Emma started at Tesco in September 2012, taking up the new role of Category Format Manager. Before joining the Tesco wine team, Emma previously worked as On Trade Sales Director at drinks specialist Bibendum. In her role as Category Format Manager, Emma is responsible for overseeing the BWS promotions, as well as keeping up to date with customer insight and ensuring that the BWS range reflects customer requirements.
Emma joined the drinks industry over 20 years ago, after graduating from Leeds University. Her first job out of University was with Berkley Wine’s, where she was in charge of running one of their stores. This was followed with a couple of years out of the drinks industry, after which Emma returned to the trade in a role at Seagram. She then worked for First Drinks and then United Wineries, where she was employed as Sales Director before moving on to Bibendum.
Emma is a panellist at the 'Retailers - friend or foe?' business session.
