Michael Walton, Executive Director Consumer & Business Intelligence at Nielsen Pacific
Michael works across Nielsen’s large portfolio of media and market information to provide insight on the consumer and business environment for his clients.
In 2010 Michael was appointed to his current role with Nielsen where he works across a variety of industries including FMCG, Retailing and Liquor. Working across Nielsen’s large portfolio of media and market information he delivers an integrated view of the challenges and opportunities in the consumer and business environment for his clients. He has also initiated a specialist industry group of analysts and researchers that work exclusively for the liquor industry. Today, this highly successful team is regarded as one of the Global Centre’s of Excellence for the business.
Prior to joining Nielsen Michael worked as National Marketing Director for a large group of independently operated retail liquor stores. In this role he led a wildly successful strategy of high frequency catalogue and in-store executions, supported by print and radio.
Michael is a presenter for the 'Global market trends - Understanding how consumers' lives are changing' business session.
