Jean-Christophe Coutures, 46, has been Chairman and CEO of Premium Wine Brands since July 2008.

Jean-Christophe holds a MBA from ESCP Business School, Paris. He joined Pernod Ricard in 1997 as Business Analysis Director at CSR Pampryl and was subsequently appointed as Vice President Finance, Pernod Ricard Asia - Hong Kong, in April 2000.

In this role, Jean-Christophe oversaw the development of Pernod Ricard’s wine business in China, as well as the acquisition and incorporation of Seagram’s wine and spirits interests into the region. Jean-Christophe was subsequently promoted to Chairman and CEO, Pernod Ricard Korea in January 2005, where he remained until July 2008.

At this time Jean-Christophe moved to Sydney to take up the post of Chairman and Chief Executive Officer at Pernod Ricard Pacific. Following a key strategic business review in July 2010, Jean-Christophe was appointed Chairman and CEO of Premium Wine Brands, the global wine arm of Pernod Ricard based in Sydney, Australia.

Jean-Christophe is a panellist at the 'China - Selling Australian Wine - What matters?' business session.