Simon oversees the development of Christie's wine sales across Greater China, with particular focus on cultivating client relationships within Mainland China. He works closely with the company's overseas wine teams in developing business strategies and defining new growth opportunities for the region.
Simon founded the Independent Wine Centre for Hong Kong and Shanghai, as well as the Greater China Wine Critics Association. He also co-founded the Cathay Pacific Hong Kong International Wine and Spirits Competition, which is recognized as the largest pan-Asian wine and spirit competition in the region. Simon is an active writer and guest speaker, contributing regularly to international media and speaking at major wine conferences worldwide such as VINEXPO and the London International Wine Fair. He is also a regular columnist in the South China Morning Post, where he shares his passion with the wine community in Asia.
Simon recently launched his own iPhone app titled, "Flavour Colours," the world's first Chinese food and wine pairing app. Recognized as an international wine judge, Simon has been invited to judge more than 70 wine competitions around the world, including, the B.A.V.I in Italy and the Sydney Top 100 in Australia.
Simon is a presenter at the
‘Selling Australian wine in China – what matters’ business session.
