Tim Wildman MW revisited his 2007 Master of Wine Dissertation which assessed the attitudes of the UK wine trade towards Australian wine. He was joined by a panel of UK experts including
Robert Joseph, Editor-at-Large, Meininger Verlag;
Pierpaolo Petrassi, Head of Beer/Wine/Spirits, Waitrose and
Sarah Ahmed, Wine Writer and Founder of The Wine Detective and
James Davis, Senior Wine, Spirits and Coffee Buyer, Greene King for a discussion on how far Australia has come in six short years, how much has been achieved, how attitudes have changed, how styles have evolved, and considered the aspects of the dissertation that are still a work in progress. The panel drilled into how we engage consumers in a mature market and the relevance of various cues.
Host: Tim Wildman
