Welcome ,skip to thecontent.
Sign in to join the conversation on Savour Australia
Join the Savour Australia conversation
Outlook for wine and the role retailers play in the wine category.
Leading pricing strategist Ron Wood reviewed how retailers and suppliers can have aligned interests and consider the tactics suppliers should adopt to engage consumers through retail partnerships. Ron explored how wine producers have traditionally engaged retailers and examined case studies of other categories with fragmented supply and significant choice that have partnered with retailers to build category profit.
Emma Biggs, BWS Format Manager, Tesco and Paul Schaafsma, Commercial General Manager, UK &
Ireland, Accolade Wines then further explored how a positive collaborative relationship between supplier and retailer can work. Ron, Emma and Paul were joined in a panel Q&A by Brad Banducci, Director, Woolworths Liquor Group; Don Bobey, Category Manager, Wine, Liquor Stores N.A. Ltd and Tom Stanley, Chief Operating Officer, Morrell and Company.
Host: Jeremy Oliver
