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Global consumer trends and unique insights on how consumers lives are changing and how this impacts the wine category.
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.
Host: Dean Pearson, Head of Industry Economics, National Australia Bank
