Peter McAtamney, Principal of Wine Business Solutions, hosted a panel discussion on the growth in direct to consumer sales. Peter provided insights from his research and experience on successes and failures in this channel and how Australian wine can achieve greater cut through. Peter discussed market specific considerations with a panel Q&A including
Mike Osborn, Founder, wine.com;
Liu Jun, CEO, yesmywine.com;
Josh Genderson, Wine Buyer, Schneiders of Capitol Hill and
Dean Taylor, CEO, Crackawines.com.au.
Host: Peter McAtamney
