Building direct to consumer business part 2

Building direct to consumer business: The second part of the two-hour business session for Australian wine producers hosted by Peter McAtamney, Principal, Wine Business Solutions detailed how to build brands and your business through the direct to consumer channel. Peter focused on what companies that can’t compete in traditional retail channels should do to build their business through direct interaction and conversation with consumers. It covered cellar door, online and on premise strategies.

Host: Peter McAtamney