Food and wine strategy presented by Tourism Australia, presented by Tourism Australia and Wine Australia
The 2014 jointly funded food and wine strategy consumer facing campaign.
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager, Market Development, Wine Australia presented on Tourism Australia's new 'Restaurant Australia' food and wine positioning, which will be rolled out in key tourism markets next year.
They outline how the campaign will come to life and the opportunities for the supply chain to leverage the campaign and raise excitement around the Australian wine category.